
eauYES
eauYES's profile
Mission
To source and deliver unprocessed mineral water in its most natural state, preserving its mineral content and integrity from source to shelf.
Vision
To establish eauYES as the leading sparkling mineral water brand in the UK, setting a new standard for what natural hydration should look like in the modern market.
How it began
1) Over 95% of sparkling waters on UK shelves are stripped of their natural minerals.
2) The UK market had no unprocessed, naturally mineralized sparkling water built around that standard.
3) British consumers have increasingly moved away from sugary drinks but have few genuinely clean alternatives to replace them.
How it's going
1) National listing secured with Brakes, giving EauYes access to over 100,000 UK selling points.
2) Present in Google’s London offices, Heathrow Airport, and over 500 independent shops and cafes.
3) Reorder rate over the next 12 months will determine whether the brand moves into a scaling phase.


