To connect Arabic-speaking clients with culturally matched, certified therapists through an accessible and anonymous digital platform.

To become the leading mental health platform for the Arabic-speaking world, removing cultural and geographical barriers to therapy one community at a time.

1) Arabic-speaking expats abroad consistently struggle to find therapists who understand their cultural context, not just their symptoms.

2) Founder Teddy Kalife experienced this firsthand in Australia and across Africa, paying for therapy that could not relate to his reality.

3) The gap was real, global, and completely unaddressed for Arabic speakers specifically.

1) Over 10,000 sessions completed, 360 paid clients, and a 64% renewal rate driven largely by returning users.

2) Client acquisition cost dropped from $500 to $80.

3) 200 to 400 unique daily visitors.